5 Ways Small Businesses Can Attract Employees Post-Pandemic
Small businesses across the country have been struggling to hire staff after quarantine conditions last year induced layoffs and furloughs in almost every industry. Even if you were able to keep all your people on staff you may find that many are suddenly quitting to...
13 Customer Engagement Strategies That Get People Through Your Door
How do you attract customers to your brick-and-mortar shop in the digital age? In a word, engagement. Customer engagement is a bit of a business buzzword, but really all it means is building a relationship with your customers. In today’s world, even small businesses...
Social Media Strategies for Jefferson County Businesses
Social media can be intimidating for a small to medium sized local business. There’s a lot of conflicting information online about the dos, don’ts, and how tos on the subject. It’s easy for small businesses to say “I don’t have time for it” or a new business to throw...
What is a Press Release and Why Does Your Small Business Need One?
A press release might seem outdated in the age of digital media, especially when you can make any announcement to a curated audience of followers via social media instantaneously. But if you want to reach new audiences and build a rapport with new potential customers,...