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What is a Press Release and Why Does Your Small Business Need One?
A press release might seem outdated in the age of digital media, especially when you can make any announcement to a curated audience of followers via social media instantaneously. But if you want to reach new audiences and build a rapport with new potential customers,...
I Don’t Really Want to Network, Why Should I?
That’s a great question. Networking is a term that gets tossed around quite a bit within the professional world. Any small business owner has heard about the numerous benefits of networking and how vital it is to the expansion of a business. Though it can be important...
Creating a Press Kit for Your Small Business
Getting featured on local news or by a targeted social media influencer is a fantastic, low or no cost way to promote your small business. Before you can tap into these free publicity sources, though, you’ll need to be able to provide media with the content they...