


13 Customer Engagement Strategies That Get People Through Your Door
How do you attract customers to your brick-and-mortar shop in the digital age? In a word, engagement. Customer engagement is a bit of a business buzzword, but really all it means is building a relationship with your customers. In today’s world, even small businesses...
Social Media Strategies for Jefferson County Businesses
Social media can be intimidating for a small to medium sized local business. There’s a lot of conflicting information online about the dos, don’ts, and how tos on the subject. It’s easy for small businesses to say “I don’t have time for it” or a new business to throw...
What is a Press Release and Why Does Your Small Business Need One?
A press release might seem outdated in the age of digital media, especially when you can make any announcement to a curated audience of followers via social media instantaneously. But if you want to reach new audiences and build a rapport with new potential customers,...
I Don’t Really Want to Network, Why Should I?
That’s a great question. Networking is a term that gets tossed around quite a bit within the professional world. Any small business owner has heard about the numerous benefits of networking and how vital it is to the expansion of a business. Though it can be important...