13 Customer Engagement Strategies That Get People Through Your Door
How do you attract customers to your brick-and-mortar shop in the digital age? In a word, engagement. Customer engagement is a bit of a business buzzword, but really all it means is building a relationship with your customers. In today’s world, even small businesses...
Social Media Strategies for Jefferson County Businesses
Social media can be intimidating for a small to medium sized local business. There’s a lot of conflicting information online about the dos, don’ts, and how tos on the subject. It’s easy for small businesses to say “I don’t have time for it” or a new business to throw...
What is a Press Release and Why Does Your Small Business Need One?
A press release might seem outdated in the age of digital media, especially when you can make any announcement to a curated audience of followers via social media instantaneously. But if you want to reach new audiences and build a rapport with new potential customers,...
I Don’t Really Want to Network, Why Should I?
That’s a great question. Networking is a term that gets tossed around quite a bit within the professional world. Any small business owner has heard about the numerous benefits of networking and how vital it is to the expansion of a business. Though it can be important...
Creating a Press Kit for Your Small Business
Getting featured on local news or by a targeted social media influencer is a fantastic, low or no cost way to promote your small business. Before you can tap into these free publicity sources, though, you’ll need to be able to provide media with the content they...